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Rozdeba Brand & Co.

Featured Book

Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties

Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties

Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by customers.

2022

Stories

Rozdeba Brand & Co.

Top 2023 Christmas Adverts

‘Twas the season to be merry, though worries linger near,

3 min readDec 7, 2023

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Top 2023 Christmas Adverts

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Rozdeba Brand & Co.

From Awareness to Advocacy: Inspiring Positive Change for Indigenous Peoples

I finished the Indigenous awareness online training course shortly after National Indigenous History Month, thanks to my company’s…

2 min readSep 30, 2023

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From Awareness to Advocacy: Inspiring Positive Change for Indigenous Peoples

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Rozdeba Brand & Co.

Ruth Handler’s Legacy: Barbie’s Rise to Iconic Fame and Cultural Immortality

At a time when women faced significant barriers in the business world, Ruth Handler fearlessly pursued her passion for entrepreneurship…

4 min readJul 20, 2023

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Ruth Handler’s Legacy: Barbie’s Rise to Iconic Fame and Cultural Immortality

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Rozdeba Brand & Co.

Rose-Anna Vachon: The Woman Behind Canada’s Beloved 100 Years of Sweet Treats

The Vachon company, famous for its Jos Louis and May West snack cake brand, recently celebrated its 100th anniversary. Thanks to the vision…

4 min readJun 28, 2023

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Rose-Anna Vachon: The Woman Behind Canada’s Beloved 100 Years of Sweet Treats

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Rozdeba Brand & Co.

The Winning Edge: The Role of Mascots on Branding Success

A mascot represents a person, fictional character, animal, or inanimate object, symbolizing various entities such as product brands, sports…

24 min readMay 28, 2023

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The Winning Edge: The Role of Mascots on Branding Success

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Rozdeba Brand & Co.

Martha Stewart: The Timeless Branding Queen Who Continues to Reign

Martha Stewart, an exceptional figure in the world of branding, has recently made headlines by achieving yet another remarkable feat. At…

2 min readMay 16, 2023

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Martha Stewart: The Timeless Branding Queen Who Continues to Reign

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Rozdeba Brand & Co.

2022: Year of [fill in the blank].

Every year I sit down and contemplate the year’s events based on their impacts on humanity and my own physical and emotional journey. And…

4 min readDec 31, 2022

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2022: Year of [fill in the blank].

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Rozdeba Brand & Co.

We Love the Spirit of Christmas Commercials/Adverts

Retailers’ Christmas commercials are back with a vengeance and high inventory levels as they try to stir up happy emotions that will…

2 min readDec 11, 2022

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We Love the Spirit of Christmas Commercials/Adverts

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Rozdeba Brand & Co.

Mariah Carey-Queen of Christmas Minus the Trademark

Recently, Mariah Carey was denied by the U.S. Patent and Trademark Office to register the moniker “Queen of Christmas.” The famous…

3 min readDec 1, 2022

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Mariah Carey-Queen of Christmas Minus the Trademark

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Rozdeba Brand & Co.

Everything you wanted to know about Book Clubs

“Reading is the sole means by which we slip, involuntarily, often helplessly, into another’s skin, another voice, another’s soul.” ~Joyce…

6 min readOct 31, 2022

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Everything you wanted to know about Book Clubs

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Rozdeba Brand & Co.

Book Author

Author, blogger, and branding guru Derrick Rozdeba has guided some of the Fortune 500's oldest and most iconic brands. He loves to share his branding insights.

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