Brand First, Product Second: The Liquid Death BlueprintA visionary emerged with a radical concept in the saturated marketplace of branded bottled water. Mike Cessario, a former creative director…Jan 27Jan 27
Top 2023 Christmas Adverts‘Twas the season to be merry, though worries linger near,Dec 7, 2023Dec 7, 2023
From Awareness to Advocacy: Inspiring Positive Change for Indigenous PeoplesI finished the Indigenous awareness online training course shortly after National Indigenous History Month, thanks to my company’s…Sep 30, 2023Sep 30, 2023
Ruth Handler’s Legacy: Barbie’s Rise to Iconic Fame and Cultural ImmortalityAt a time when women faced significant barriers in the business world, Ruth Handler fearlessly pursued her passion for entrepreneurship…Jul 20, 2023Jul 20, 2023
Rose-Anna Vachon: The Woman Behind Canada’s Beloved 100 Years of Sweet TreatsThe Vachon company, famous for its Jos Louis and May West snack cake brand, recently celebrated its 100th anniversary. Thanks to the vision…Jun 28, 2023Jun 28, 2023
The Winning Edge: The Role of Mascots on Branding SuccessA mascot represents a person, fictional character, animal, or inanimate object, symbolizing various entities such as product brands, sports…May 28, 20231May 28, 20231
Martha Stewart: The Timeless Branding Queen Who Continues to ReignMartha Stewart, an exceptional figure in the world of branding, has recently made headlines by achieving yet another remarkable feat. At…May 16, 2023May 16, 2023
2022: Year of [fill in the blank].Every year I sit down and contemplate the year’s events based on their impacts on humanity and my own physical and emotional journey. And…Dec 31, 2022Dec 31, 2022
We Love the Spirit of Christmas Commercials/AdvertsRetailers’ Christmas commercials are back with a vengeance and high inventory levels as they try to stir up happy emotions that will…Dec 11, 2022Dec 11, 2022
Mariah Carey-Queen of Christmas Minus the TrademarkRecently, Mariah Carey was denied by the U.S. Patent and Trademark Office to register the moniker “Queen of Christmas.” The famous…Dec 1, 2022Dec 1, 2022