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Rozdeba Brand & Co.

Featured Book

Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties

Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties

Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by customers.

2022

Stories

Rozdeba Brand & Co.

Brand First, Product Second: The Liquid Death Blueprint

A visionary emerged with a radical concept in the saturated marketplace of branded bottled water. Mike Cessario, a former creative director…

Jan 27

Jan 27

Rozdeba Brand & Co.

Top 2023 Christmas Adverts

‘Twas the season to be merry, though worries linger near,

Dec 7, 2023

Top 2023 Christmas Adverts

Dec 7, 2023

Rozdeba Brand & Co.

From Awareness to Advocacy: Inspiring Positive Change for Indigenous Peoples

I finished the Indigenous awareness online training course shortly after National Indigenous History Month, thanks to my company’s…

Sep 30, 2023

From Awareness to Advocacy: Inspiring Positive Change for Indigenous Peoples

Sep 30, 2023

Rozdeba Brand & Co.

Ruth Handler’s Legacy: Barbie’s Rise to Iconic Fame and Cultural Immortality

At a time when women faced significant barriers in the business world, Ruth Handler fearlessly pursued her passion for entrepreneurship…

Jul 20, 2023

Ruth Handler’s Legacy: Barbie’s Rise to Iconic Fame and Cultural Immortality

Jul 20, 2023

Rozdeba Brand & Co.

Rose-Anna Vachon: The Woman Behind Canada’s Beloved 100 Years of Sweet Treats

The Vachon company, famous for its Jos Louis and May West snack cake brand, recently celebrated its 100th anniversary. Thanks to the vision…

Jun 28, 2023

Rose-Anna Vachon: The Woman Behind Canada’s Beloved 100 Years of Sweet Treats

Jun 28, 2023

Rozdeba Brand & Co.

The Winning Edge: The Role of Mascots on Branding Success

A mascot represents a person, fictional character, animal, or inanimate object, symbolizing various entities such as product brands, sports…

May 28, 2023

The Winning Edge: The Role of Mascots on Branding Success

May 28, 2023

Rozdeba Brand & Co.

Martha Stewart: The Timeless Branding Queen Who Continues to Reign

Martha Stewart, an exceptional figure in the world of branding, has recently made headlines by achieving yet another remarkable feat. At…

May 16, 2023

Martha Stewart: The Timeless Branding Queen Who Continues to Reign

May 16, 2023

Rozdeba Brand & Co.

2022: Year of [fill in the blank].

Every year I sit down and contemplate the year’s events based on their impacts on humanity and my own physical and emotional journey. And…

Dec 31, 2022

2022: Year of [fill in the blank].

Dec 31, 2022

Rozdeba Brand & Co.

We Love the Spirit of Christmas Commercials/Adverts

Retailers’ Christmas commercials are back with a vengeance and high inventory levels as they try to stir up happy emotions that will…

Dec 11, 2022

We Love the Spirit of Christmas Commercials/Adverts

Dec 11, 2022

Rozdeba Brand & Co.

Mariah Carey-Queen of Christmas Minus the Trademark

Recently, Mariah Carey was denied by the U.S. Patent and Trademark Office to register the moniker “Queen of Christmas.” The famous…

Dec 1, 2022

Mariah Carey-Queen of Christmas Minus the Trademark

Dec 1, 2022

Rozdeba Brand & Co.

Book Author

Author, blogger, and branding guru Derrick Rozdeba has guided some of the Fortune 500's oldest and most iconic brands. He loves to share his branding insights.

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