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Rozdeba Brand & Co.

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Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties

Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties

Branding Queens is a collection of stories about twenty women entrepreneurs who, against all odds, built famous brands that were beloved by customers.

2022

Stories

Stay Relevant: A Guide to a Successful Brand Refresh

In the fast-paced, changing world, brands must evolve to remain relevant. A brand refresh is a strategic approach that allows brands to…

Jan 27

Jan 27

Top 8 Threats to Brands in 2025 with Actions to Protect Your Brand

In today’s fast-paced and ever-evolving business environment, the threats facing organizations are more pressing and multifaceted than ever…

Jan 6

Jan 6

Brand First, Product Second: The Liquid Death Blueprint

A visionary emerged with a radical concept in the saturated marketplace of branded bottled water. Mike Cessario, a former creative director…

Jan 27, 2024

Jan 27, 2024

Top 2023 Christmas Adverts

‘Twas the season to be merry, though worries linger near,

Dec 7, 2023

Top 2023 Christmas Adverts

Dec 7, 2023

From Awareness to Advocacy: Inspiring Positive Change for Indigenous Peoples

I finished the Indigenous awareness online training course shortly after National Indigenous History Month, thanks to my company’s…

Sep 30, 2023

From Awareness to Advocacy: Inspiring Positive Change for Indigenous Peoples

Sep 30, 2023

Ruth Handler’s Legacy: Barbie’s Rise to Iconic Fame and Cultural Immortality

At a time when women faced significant barriers in the business world, Ruth Handler fearlessly pursued her passion for entrepreneurship…

Jul 20, 2023

Ruth Handler’s Legacy: Barbie’s Rise to Iconic Fame and Cultural Immortality

Jul 20, 2023

Rose-Anna Vachon: The Woman Behind Canada’s Beloved 100 Years of Sweet Treats

The Vachon company, famous for its Jos Louis and May West snack cake brand, recently celebrated its 100th anniversary. Thanks to the vision…

Jun 28, 2023

Rose-Anna Vachon: The Woman Behind Canada’s Beloved 100 Years of Sweet Treats

Jun 28, 2023

The Winning Edge: The Role of Mascots on Branding Success

A mascot represents a person, fictional character, animal, or inanimate object, symbolizing various entities such as product brands, sports…

May 28, 2023

The Winning Edge: The Role of Mascots on Branding Success

May 28, 2023

Martha Stewart: The Timeless Branding Queen Who Continues to Reign

Martha Stewart, an exceptional figure in the world of branding, has recently made headlines by achieving yet another remarkable feat. At…

May 16, 2023

Martha Stewart: The Timeless Branding Queen Who Continues to Reign

May 16, 2023

2022: Year of [fill in the blank].

Every year I sit down and contemplate the year’s events based on their impacts on humanity and my own physical and emotional journey. And…

Dec 31, 2022

2022: Year of [fill in the blank].

Dec 31, 2022

Rozdeba Brand & Co.

Book Author

Author, blogger, and branding guru Derrick Rozdeba has guided some of the Fortune 500's oldest and most iconic brands. He loves to share his branding insights.

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